"STA Travel is promoting its 'Round the World' product through a cross-media deal with The Independent conceived by its communications planning agency Village Green.The Independent has produced a supplement distributed nationally with the newspaper and in STA Travel branches, as well as a 30-minute music radio show available on The Independent and STA Travel websites cross promoted on-line. Other elements of the communications plan include a brochure, consumer events and retail point of sale material" BRAND REPUBLIC & MEDIA WEEK
February 2009
